Pay Per Click

Pay per click advertising has always been a tough call. How to manage it to optimize your ad budget is the critical and frustrating question.

Here is an article which indicates a drop in this market.
http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/13/paid-search-down-organic-up.aspx

The question seems to be if Google will try to circumvent the SEO we web designers put into our sites.  The ever changing Internet! Always challenges.